Content curation for a subscription box service requires an attention to detail. Each shoot must flow into the shoot for the next month so as to keep your current subscriber base happy, but also attract a new subscriber base.
The founders of The Innocent Baker came to a decision in early October 2018 to change the direction that the design – and most importantly demographic – was moving in for the company. This included a re-brand of their logo, re-design of their website to the Shopify platform, as well as re-staging their product photography.
Content curation for a subscription box service means that everything that is, most importantly when dealing with a food based box.