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Importance of Video in Your Content Marketing Strategy

Importance of Video in Your Content Marketing Strategy 683 1024 NOYADESIGNS

Content marketing is king, well not THE king, but more like the king’s noble steed. No matter what business you run or service you offer, marketing is all about being visible. Content marketing is just that, a medium to showcase your business to individuals who, on the regular, would not see you. After discovering who your content is for the next step is discovering what kind of content your audience resonates with. I’m going to let you in on a little secret, the answer is video, and we’re going to talk about why.

Video is Captivating

The average individual spends 27.2 seconds looking at a piece of art in a museum, but the average feature film lasts 120 minutes, crazy right?! Video is captivating and allows you to hold the attention of your viewer for longer than a photo would. When we’re talking about social media the numbers dwindle even more. We scroll through our Instagram, Facebook and Twitter feed faster than ever. If you are unable to hold your viewers’ attention, you’re marketing amiss. Video allows you to hold your audience’s attention for longer. It’s a win-win scenario. If you’re not using video in your content marketing strategy you’re missing out. Big time.

Video is The Future

The future is going video. The trends show it and the data supports it. Over 60% of consumers wanted to see more video content from their favorite brands and stores. In 2019 the average video user spent 6 hours and 23 minutes a week watching video content and by 2022 84% of the world’s internet traffic will come from video. We’ve got tones of stats and facts that point in one direction, and that’s a video-based future. Stay one step ahead and stay updated in your content marketing strategy.

 Video is Versatile

If you’ve had to draw up a content calendar you know how tedious it can be. We love video for the simple reason that it is versatile. If you’ve produced a video you can repurpose bits and snips of that content across your timeline, your stories, your ad creative. Killing more than one bird with one stone? We love to see it. There are so many different types of video you can curate from Explainers, presentations, vlogs, tutorials, and interviews to webinars, customer testimonials, live streams and product videos. The possibilities are ENDLESS.

 

What does this all mean? It means that video, now more than ever is extremely relevant and valued by consumers. Clients, customers, prospects and leads are expecting video content from you. Utilize the captivating, versatile power of video to improve your content marketing strategy Get out there, define your audience, set some targets and integrate video into your content marketing strategy. If you snooze, ya lose and in 2020 we’re all about winning!

Happy filming

Daniel