Make more Sales on Shopify: 3 Ways to Optimize Your StoreMake more Sales on Shopify: 3 Ways to Optimize Your Store https://noyadesigns.com/wp-content/uploads/2020/05/Blog-Feaured-Image-1024x576.jpg 1024 576 NOYADESIGNS NOYADESIGNS https://noyadesigns.com/wp-content/uploads/2020/05/Blog-Feaured-Image-1024x576.jpg
We all want to make more sales on Shopify. There is so much more to having success with your Shopify store than just a website. It’s very easy to think that all you need to do is hire a designer, and boom — sales will come down like manna from heaven. It just doesn’t work like that. There are certain things you can do to optimize your store for success. The best way to make more sales on Shopify is to make sure that your user has a good experience on your site. User experience is important if you want to make more sales with your Shopify store. You’d be surprised at the reasons why people don’t buy from you, your job is to make sure that they do. Below I’ll share with you 3 ways to optimize your Shopify store. These tips, tricks, and apps will make sure that you’re positioning yourself in the best possible way to your customers.
Update Your Product Descriptions
Far too many times we see thread bare product descriptions on peoples sites. A couple of words thrown haphazardly together with little to no context. It’s important not to get lazy here. This is your time to shine. You should be thoroughly describing the benefits of your product for your customer. You want to put enough information in here so that you can get rid of any of the doubts your customer may have about your products. When you are writing your description be sure to put thought into it and try not to focus on features but on benefits. If you’re really struggling with this, hire a copywriter. You’ll be surprised at how changing this one thing could increase your conversion rate.
Lower Your Page Load Speed
If your website is slow you’ve lost the battle. Let me set the scene for you. You’ve got a marketing budget. You decide you want to run a Facebook ad to get more traffic and sales for your store. When it comes to Facebook ads you get charged when people see your ad and when people click on the link to go to your site. If your site takes too long to load customers tend to get frustrated and leave the page without ever seeing your website.
This is tragic. You’ve paid for traffic but the customer didn’t even get a chance to see your product or take a look at your store because your page never loaded. This is so common in the eCommerce space. Use a tool like Google Page Speed Insights to get recommendations on what is causing your page load speed to be high. Once you’ve got your report from Google you can take this report to your web designer for them to make the changes and have your site running faster in no time. Most of the time this is caused by oversized images on your site.
Be Intentional with Your Images & Videos
The pictures are both of the same product. The difference? One looks professional and the other looks like someone had a photoshoot on the grass. If you want to make more sales on Shopify invest in good images and videos for your site. Using video in you strategy is huge. For example, if you sell apparel put a video/lookbook on your products page. If you’re in the beauty industry a tutorial video would be a great addition. A professional did not shoot the picture on the right. In fact, both of these images were taken with a cellphone. You don’t need to have a professional photoshoot however it can’t hurt to have them either. You just need to keep some general rules in mind like lighting and positioning.
To sum it up, if you want to make more sales on your Shopify store you have to put in the work. It’s not enough to erect a store and hope for the best. Having a website is just the first requirement for success. So if you want to make more sales with your Shopify store try implementing these tips. Above all, it’s important to understand that you’ll have to consistently optimize your store. There is always something new to learn that can increase your conversion rate.