Five (5) Email Marketing Tips

How to Craft A Winning Email Blast

Email Marketing Tips: How to Craft A Winning Email Blast

Email Marketing Tips: How to Craft A Winning Email Blast 1024 576 NOYADESIGNS

Looking for some email marketing tips? Here are a few things to get you started! Email marketing is still considered one of today’s most effective digital marketing methods. Believe it or not, adding email marketing to your overall marketing strategy can assist you in keeping a close connection with your clients and customers, as well as increase brand awareness. If you’re looking for ways to grow your list, you can start by checking out how Facebook lead ads can help you here.

Use Emojis Sparingly

Emojis have been around since the late 1990’s. With the advent of the modern smarthphone, they have become commonplace within our culture. It is because of this that using this form of communication and expression can increase your open rates within your email marketing campaigns. Emojis help captivate the attention of people within their inbox and sets your email apart. However, don’t stuff your emojis! It is recommend to use upto 3 emojis within your subject line. Which brings us to our next point…

Keep Subject Lines Short & To the Point

It’ll be very easy to make your subject line long and complex. But it will serve you better to keep your subject line clear and concise. Attention grabbing subject lines lead to great open rates, which gets you one step closer to close a sale, getting a call booked, or your product sold. Sprinkle in a couple of emojis, and you’ll have people opening your emails like wildfire.

Have One, Strong Call-to-Action

A call-to-action within email is a prompt to encourage an immediate response or in our case an immediate sale. Examples of call-to-actions include:

  • Buy Now!
  • Book Your Call
  • Schedule Your Appointment
  • Learn More

You don’t want to clutter your email with a lot of these though! We would recommend having at least one, super strong call to action. Link these call-to-actions to your scheduler, shop or booking form.

Keep Images to a Minimum

Populating an email with too many images can be problematic. Firstly, by default and for spam prevention, most modern email providers disable images in email. Once an email from a particular sender has been opened a few times by a user, the AI within the email provider recognizes that the images and email from the sender is safe, and has images turned on automatically. The second reason why you’d want to keep images to a minimum is because too many images can affect the email deliverability. It would be a shame to have your email end up in the spam or trash box because of too many images being used within the body of your email.

Learn Copywriting… Or Hire Out

The most important thing that an email needs is… words. Without words, your email will hardly be an email. Learning a bit of copywriting  can greatly help with how your message is delivered to your clients. Excellent copywriting is the key to having your email open rates – and sales – skyrocket.

If you would like to start using email marketing within your business, a good place to begin would be by booking a digital marketing strategy call with us here.