How to Go Viral on Instagram with Hashtags

It's Harder Than You Think

How to Go Viral on Instagram with Hashtags: It’s Harder Than You Think

How to Go Viral on Instagram with Hashtags: It’s Harder Than You Think 1024 576 NOYADESIGNS

The first thing that you need to know about how to go viral on Instagram with hashtags is this: it’s all about content. It’s about making sure that the content you create is top notch, and – as you probably already know – video is best. Our resident Facebook ads specialist Sarah-Jane has made several posts for our clients “go viral” on Instagram. The best part? She did this without spending a single dollar spent on ads. How did she do this? There is no simple way to put it I’m afraid, you’ve simply got to put in the work.

How to Go Viral on Instagram with Hashtags: Make Sure the Content Matches the Hashtags

The biggest key on how you too can make your Instagram posts go viral is to make sure that the content that you’re creating is high-quality. This is not the time to be posting your grainy cellphone photos, this is the time to put your best foot forward. If you’re a local business, invest in working with a company that can create beautiful photo and video of your products. Trying to become an influencer? Think outside the box with the content you create. Hashtags add to an already woven tapestry of engaging, energetic content.

When it comes to doing hashtag research, it is important to match good quality hashtags to good quality content. If you’re making a post surrounding women’s fashion, it would be unwise to use hashtags in relation to fitness. The content and the hashtags don’t mesh. Using hashtags related to spin classes, football and cardio would be better suited to a fitness-related Instagram post.

Think Locally as Opposed to Thinking Globally

You can receive great benefit from tapping into local subcultures, boroughs and lingo that are native to your business. While #fitfam maybe a good hashtag for a fitness related post, using a location specific hashtag like #torontofitfam may help you lock into a new demographic of potential followers and customers for your business. Remember, Instagram is a global platform. Content that is consumed on Instagram doesn’t depend on a certain locale to impact the viewer. However, this can work against you.

As an example, we had a client that sold ankara clothing pieces. It wasn’t until we started using the #ankara hashtag that we found that our content was attracting many Turkish-speaking followers, specifically from Turkey. Why was this? Simply put, Ankara is the capital of the COUNTRY of Turkey… and she only offered shipping in the USA. By using a generic, yet relevant hashtag, our client’s product was in front of people who couldn’t buy from her.

It’s Ok to be Small: Hashtags Grow As You Grow

Getting started with using Instagram can seem like a daunting task. However, slow and steady wins the race. Here are some tips that you can start using today to help you get your hashtags, content and Instagram in alignment. Firstly, it’s always a good decision to use the maximum number of hashtags that Instagram allows when using hashtags. Instagram allows up to 30 hashtags to be used per post. Always max this number out. Next, as a growing account, stay away from using hashtags that have 1,000,000+ posts within them. Your content will get lost within the millions of photos, GIFs and videos which can be extremely frustrating when starting out. Instead, nurture hashtags that are smaller. The goal is to become the top post in multiple hashtags. Being the top post will help your content get more eyes, views, followers and eventually sales.

Hashtag Help is Here

If you’re looking for help with your hashtag research, you can schedule a paid social media strategy call with Sarah-Jane here. Now, we can’t promise that working with us will help your Instagram posts go viral, but you will come out with a good base on improving the way that your business works on the platform.

Here are some of the things that you can expect within your 45 minute call with Sarah-Jane:

  • An Instagram profile
  • Advice on the types of content you can create for your business
  • Help with hashtag selection
  • and much more!

You can easily book your call with her today, here.